Made To Stick Why Some Ideas Survive And Others Die By Chip Heath

General:
Name: Made To Stick Why Some Ideas Survive And Others Die By Chip Heath
Format: epub
Size: 2.13 MB

Book:
Title: Made to Stick
Author: Chip Heath
Language: English
Year: 2008
Subjects: N/A
Publisher: Random House Publishing Group
ISBN: ‎ B000N2HCKQ
Total pages: 306

Description:
BONUS: This edition contains an excerpt from Chip Heath and Dan Heath’s Switch.

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others– struggle to make their ideas "stick."

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."

In this indispensable guide, we discover that sticky…

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