Name: Sell Different! – All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and
Size: 474.37 KB
Title: Sell Different!
Author: Lee B. Salz
Publisher: Harpercollins Leadership
Total pages: 207
Outsmart, Outmaneuver, and Outsell the Competition!
Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions among competitors get smaller by the minute and are not always meaningful to buyers. How do you stand out from the pack and work not to just land the account, but to win deals at the prices you want?
Lee B. Salz’ previous ground-breaking, bestselling book, Sales Differentiation, armed salespeople with strategies to differentiate both what they sell and how they sell it. Lee’s new book, Sell Different! provides a new component of Sales Differentiation strategy to help you outsmart, outmaneuver, and outsell the competition to win more deals at the prices you want. This book provides you with the tools you need to land new accounts and grow existing ones at the prices you want.
The practical, proven strategies presented in Sell Different! include: